When we hear "Social Networking", the first thing that comes up in most of our minds is the social website and app Facebook. Facebook was created in 2004 by Mark Zuckerberg and has only developed and continued to grow from then on. In 2013, Facebook introduced the "Graph Search", which allows the individual to filter out what they want to look up and what their friends also want to see. In addition to this, it is possible to do the reverse, where you can also find people who have the same general interest as you through this "Graph Search" engine. Although its intentions are to enable the user to filter out what they want to and don't want to see, it probably hasn't and won't be used for this specific instruction only. By allowing the individual to filter out they want to see, it allows potential employers to look up who they are hiring to see their entire lifestyle and their tenancies which may ultimately influence the hiring decision. This also means that not everyone's information is private and secure, as anyone can find you and about who you are.
On the other hand, something like the "Graph Search" can be used to tailor to an individual's professional needs by building their profile up and to outreach to potential employers for an opportunity to work for them. For example, a website like Linkedin allows the user to upload their resume for employers to look at. While this does not necessarily protect your privacy, at a cost, it allows employers to look at who you are from a professional stand point and encourage you to apply for certain job openings.
Through websites like Facebook and Linkedin, people no longer have to actively scout our people to fill missing positions in their companies. They can now however, just go to one of these websites and look for people or just ask their current employees if they know someone who can do the job. Like Frank Langfitt said, "With social networking, I don't need to go to Bob directly to find out
who Bob's friends are. Or Bob's friends' friends. So, effectively, I
have a thousand contacts that could potentially lead me to 100,000, now I
have 8,500 contacts that could potentially lead me to 4.5 million."
In the future, we may see social media may be used as a way to collect information about people in exchange of keeping contact with other people or building up a network or just as a necessity of everyday life that we cannot function without. Because it has been so ingrained into our minds that facebook, twitter, snapchat, linkedin, etc are a must in today's society, it can be considered a necessity to grow as an adult and to progress one's career or even social opportunities.
https://www.chicagotribune.com/business/ct-xpm-2013-01-15-chi-facebook-01152013-story.html
https://www.npr.org/templates/story/story.php?storyId=6522523&sc=emaf?storyId=6522523&sc=emaf
https://www.nytimes.com/2010/05/02/fashion/02BEST.html
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